GO! DECA WRLC 2014 Program - page 14

Jeffrey
Jordan
GO BIG!
CHANGING THE WORLD THROUGH MARKETING
››
@jeffreywjordan
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@rescuescg
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Jeffrey Jordan’s passion for social change
began in high school when he volunteered for
an anti-tobacco group. Observing the lack of
effective social marketing services, he started
Rescue Social Change Group in 2001 when
he was only 17 years old. As the founder of
a strategy called Social Branding®, Jeffrey
focuses on the relationship between identity
and behavior to change behavior through
culture.
In 2012 Jeffrey’s hard work paid off, and his
company was awarded a $152 million contract
for an anti-smoking campaign from the federal
government. He has been named Young
Entrepreneur of the Year by the Small Business
Administration in both Rhode Island and San
Diego. Jeffrey believes innovative Rescue SCG
strategies will lead to a new era of prevention
and behavior change that is focused on culture
and its powerful role in each of our lives.
President & Executive Creative Director,
Rescue Social Change Group
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